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New Frontiers In Web Design
New Frontiers In Web Design
Finding your way through front-end and UX these days is challenging and time-consuming. But frankly, we all just don’t have time to afford betting on a wrong strategy. Smashing Book 6 sheds some light on new challenges and opportunities, but also uncovers new traps and pitfalls in this brave new front-end world of ours.
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BOOK CHAPTERS
Finding your way through front-end and UX these days is challenging
introduction
UX Design of Chatbots and Virtual Assistants
Today, people demand polished, context-aware, personalized cross-platform experiences fully integrated into their work and leisure activities. Tech giants are rising to this challenge, competing with one another by providing sophisticated frameworks and cloud-based services for almost every component of your app, including (which is most important for us) robust language parsing and speech recognition frameworks.
You will learn:
How online choice has empowered the consumer.
The hidden marketing costs of manipulation.
The dangers of buyers remorse.
Page:
7 pages
Time :
15 minutes
introduction
UX Design of Chatbots and Virtual Assistants
Today, people demand polished, context-aware, personalized cross-platform experiences fully integrated into their work and leisure activities. Tech giants are rising to this challenge, competing with one another by providing sophisticated frameworks and cloud-based services for almost every component of your app, including (which is most important for us) robust language parsing and speech recognition frameworks.
You will learn:
How online choice has empowered the consumer.
The hidden marketing costs of manipulation.
The dangers of buyers remorse.
Page:
7 pages
Time :
15 minutes
introduction
UX Design of Chatbots and Virtual Assistants
Today, people demand polished, context-aware, personalized cross-platform experiences fully integrated into their work and leisure activities. Tech giants are rising to this challenge, competing with one another by providing sophisticated frameworks and cloud-based services for almost every component of your app, including (which is most important for us) robust language parsing and speech recognition frameworks.
You will learn:
How online choice has empowered the consumer.
The hidden marketing costs of manipulation.
The dangers of buyers remorse.
Page:
7 pages
Time :
15 minutes
Chapter 1
Loading Assets on the Web
What does it take to deliver web sites in the highest performing way possible? What would it take for us to say that given certain bandwidth, latency and CPU constraints, a web site was delivered to the user in the best possible speed? This is a question that we’ve spent a lot of time on in the last few years, thinking about what the ideal performance would take both on the browser side as well as on the server/content side.
You will learn:
The dangers of having no metrics or bad ones.
How to establish your key performance indicators.
What to track and how to track it.
Page:
24 pages
Time :
30 minutes
Chapter 1
Loading Assets on the Web
What does it take to deliver web sites in the highest performing way possible? What would it take for us to say that given certain bandwidth, latency and CPU constraints, a web site was delivered to the user in the best possible speed? This is a question that we’ve spent a lot of time on in the last few years, thinking about what the ideal performance would take both on the browser side as well as on the server/content side.
You will learn:
The dangers of having no metrics or bad ones.
How to establish your key performance indicators.
What to track and how to track it.
Page:
24 pages
Time :
30 minutes
Chapter 1
Loading Assets on the Web
What does it take to deliver web sites in the highest performing way possible? What would it take for us to say that given certain bandwidth, latency and CPU constraints, a web site was delivered to the user in the best possible speed? This is a question that we’ve spent a lot of time on in the last few years, thinking about what the ideal performance would take both on the browser side as well as on the server/content side.
You will learn:
The dangers of having no metrics or bad ones.
How to establish your key performance indicators.
What to track and how to track it.
Page:
24 pages
Time :
30 minutes
chapter 2
Crafting Experiences for AR/VR/XR
Cross Reality (XR) is an umbrella term for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). All of these terms describe different levels of mixing a virtual world with the real world. Work is being done to integrate these technologies into the Web platform but we can build these technologies into the Web today.
You will learn:
What exactly you need to understand about your audience.
How to consolidate all you know about your users.
How to carry out lightweight user research.
Page:
30 pages
Time :
40 minutes
chapter 2
Crafting Experiences for AR/VR/XR
Cross Reality (XR) is an umbrella term for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). All of these terms describe different levels of mixing a virtual world with the real world. Work is being done to integrate these technologies into the Web platform but we can build these technologies into the Web today.
You will learn:
What exactly you need to understand about your audience.
How to consolidate all you know about your users.
How to carry out lightweight user research.
Page:
30 pages
Time :
40 minutes
chapter 2
Crafting Experiences for AR/VR/XR
Cross Reality (XR) is an umbrella term for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). All of these terms describe different levels of mixing a virtual world with the real world. Work is being done to integrate these technologies into the Web platform but we can build these technologies into the Web today.
You will learn:
What exactly you need to understand about your audience.
How to consolidate all you know about your users.
How to carry out lightweight user research.
Page:
30 pages
Time :
40 minutes
chapter 3
Bringing Personality Back to the Web
Generic web layouts have become somewhat of a misnomer in conversations circling around web design these days. We’re bored and slightly annoyed by how predictable and uninspired most web experiences have become. Not without reason, though. Every single landing page seems to be a twin of pretty much every other web page.
You will learn:
What a sales funnel is and how it helps.
How to map your customer’s journey.
How to build a sales funnel around the user’s journey.
Page:
27 pages
Time :
35 minutes
chapter 3
Bringing Personality Back to the Web
Generic web layouts have become somewhat of a misnomer in conversations circling around web design these days. We’re bored and slightly annoyed by how predictable and uninspired most web experiences have become. Not without reason, though. Every single landing page seems to be a twin of pretty much every other web page.
You will learn:
What a sales funnel is and how it helps.
How to map your customer’s journey.
How to build a sales funnel around the user’s journey.
Page:
27 pages
Time :
35 minutes
chapter 3
Bringing Personality Back to the Web
Generic web layouts have become somewhat of a misnomer in conversations circling around web design these days. We’re bored and slightly annoyed by how predictable and uninspired most web experiences have become. Not without reason, though. Every single landing page seems to be a twin of pretty much every other web page.
You will learn:
What a sales funnel is and how it helps.
How to map your customer’s journey.
How to build a sales funnel around the user’s journey.
Page:
27 pages
Time :
35 minutes
chapter 4
Address Objections and Reduce Risks
In this chapter, we’ll look into a few practical techniques and strategies that might help you find, form, and surface your personality efficiently. By doing so, we’ll explore how doing so consistently could fit into existing design workflows, along with plenty of examples to give you a good start. But before we get there, we need to figure out how omnipresent design patterns and best practices fit into the equation.
You will learn:
How to identify the concerns your audience has about taking action.
How to address common concerns.
A process for handling any objection users might have.
Page:
40 pages
Time :
45 minutes
chapter 4
Address Objections and Reduce Risks
In this chapter, we’ll look into a few practical techniques and strategies that might help you find, form, and surface your personality efficiently. By doing so, we’ll explore how doing so consistently could fit into existing design workflows, along with plenty of examples to give you a good start. But before we get there, we need to figure out how omnipresent design patterns and best practices fit into the equation.
You will learn:
How to identify the concerns your audience has about taking action.
How to address common concerns.
A process for handling any objection users might have.
Page:
40 pages
Time :
45 minutes
chapter 4
Address Objections and Reduce Risks
In this chapter, we’ll look into a few practical techniques and strategies that might help you find, form, and surface your personality efficiently. By doing so, we’ll explore how doing so consistently could fit into existing design workflows, along with plenty of examples to give you a good start. But before we get there, we need to figure out how omnipresent design patterns and best practices fit into the equation.
You will learn:
How to identify the concerns your audience has about taking action.
How to address common concerns.
A process for handling any objection users might have.
Page:
40 pages
Time :
45 minutes
Testimonials
What my readers say
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"This book messed with my emotions in the best and worst ways possible. It was impossible to get any sleep without finishing the book first."
Mark Manson
Bestselling author of The Subtle Art
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"Whoa whoa whoa! A Court of Thorns and Roses was action-packed and sexy and book two amplifies both. After her trials and tribulations in book one"
Scarlet Rohanson
Huffington Post
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star
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star
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"I really have no words but perfect. Its so good you want to keep reading forever. Now I can't wait until September for the next throne of glass book."
Alison Christian
USA Today
star
star
star
star
star
"I really have no words but perfect. Its so good you want to keep reading forever. Now I can't wait until September for the next throne of glass book."
Alison Christian
USA Today
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